- consumer behaviour study
- étude f du comportement du consommateur
English-French business dictionary. 2013.
English-French business dictionary. 2013.
Consumer behaviour — Psychology … Wikipedia
Consumer culture theory — is a marketing school of thought interested in studying consumption choices and behaviours from a social and cultural point of view, as opposed to an economical or psychological one. It does not offer a grand unifying theory but refer to a family … Wikipedia
behaviour — be‧hav‧iour [bɪˈheɪvjə ǁ ər] , behavior noun [uncountable] also behaviours the way that someone or something acts in different situations: • They have changed their buying behavior and are postponing major purchases. • The market s crash forced… … Financial and business terms
Consumer ethnocentrism — is derived from the more general psychological concept of ethnocentrism. Basically, ethnocentric individuals tend to view their group as superior to others. As such, they view other groups from the perspective of their own, and reject those that… … Wikipedia
economics — /ek euh nom iks, ee keuh /, n. 1. (used with a sing. v.) the science that deals with the production, distribution, and consumption of goods and services, or the material welfare of humankind. 2. (used with a pl. v.) financial considerations;… … Universalium
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Taylor Nelson Sofres — Infobox Company company name = Taylor Nelson Sofres plc company company type = Public (LSE|TNS) foundation = 1997 location = London, United Kingdom key people = Donald Brydon (Chairman of the board), David Lowden (CEO) industry = Marketing… … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Conspicuous consumption — Jewellery and other luxury goods are used for conspicuous and/or invidious consumption Conspicuous consumption is spending on goods and services acquired mainly for the purpose of displaying income or wealth. In the mind of a conspicuous consumer … Wikipedia